Pietential, LLC is headquartered in Philadelphia, Pennsylvania “The birthplace of America” and was founded by John Starling and Henry Hank Mitchell in 2019, and we're on a mission to bring our 'Life Balance Realization System' to the world, empowering people and organizations to understand and realize their full potential. And, as a company with a double bottom line we are committed to being a democratizing force for people and communities around the world that can't afford professional coaching.
Our Vision is that of a more
balanced, more equitable world,
where every person and every
organization has the opportunity to
understand and realize their full
potential.
Pietential is on a Mission to bring its
Life Balance Realization System to
the world. Every day we wake up
and share this opportunity for
personal, organizational,
community, and global growth.
Pietential is a democratizing force
for personal, organizational,
community and global well-being.
Pietential empowers people to Visualize their current state of being, Analyze ideas and actions towards improvement, Realize their human and/or organizational potential, and Actualize changes by monitoring progress towards the life and organizational balance they envision.
Chief Executive Officer
John Starling has dedicated his life to helping
people define and achieve what's important to them and is the
creator of "Pietential".
Since 1999 he's owned and operated several management consulting
firms and has been a trusted business advisor and coach to nearly
400 companies (from start-ups to Fortune 50 companies) and countless
individuals.
He is currently in private practice as a professional coach
(Starling Growth Advisory) and leads CEO peer advisory groups for
Learner Leader Cohorts.
In 2010 he founded a first of its kind MMA (Mentoring & Martial
Arts) school for low-income, at-risk youth in Baltimore.
In 2016 he founded a girls' soccer club for elementary-aged school
girls in South Korea who had no opportunity to play organized sports
in their schools due to institutional and cultural gender
discrimination.
A creative at his core, John is an Americana singer-songwriter and
the author of a children's book about being okay with being
yourself, "Flight of the Platypus"—a story of self-discovery.
Chief Technology Officer
For over two decades, Henry "Hank" Mitchell has
been the quiet, creative force behind the web apps of countless
client companies. He has developed a number of digital marketing
apps through his company Silvercrayon Labs, including Leadsaber,
Skiptalk, and Mailstripe email systems.
Hank is a Baltimore native and a graduate of New York University
with a degree in Music Composition who loves playing bluegrass and
attending bluegrass festivals. He is also the founder of a nonprofit
that supports families dealing with breast cancer, "The Red Devils."
As Pietential's Chief Technology Officer, Hank is responsible for
the ongoing development of the Pietential product platform. He is
also the technical liaison for Pietential's application development
strategic partners when Pietential is integrated with client HR
databases.
Director of Operations
Pooja Semwal is trained as a professional social worker and
is a recipient of a prestigious Indian educational honor, a gold
medal in Bachelor of Social Work.
With two master's degrees, one in Social Work and the other in Rural
Development, she particularly likes solving people-oriented issues
and helping individuals find workable and sustainable solutions. She
was a frontline worker with many organizations in her academic field
and did multiple research projects, including ‘A Study of
Psycho-Social and Economic Problems of Men Affected by Domestic
Violence.’ Pooja also worked full-time as a fundraiser trainer for
MSF (Doctors Without Borders).
In 2018, after years of experiencing different ailments, she was
finally diagnosed with an autoimmune disorder called Lupus. This
changed her approach, but not her impact.
Pooja joined Pietential to continue to make a difference through her
initiative, writing, research, advocacy, and management skills. As
Director of Operations at Pietential, she oversees a wide range of
strategic initiatives and keeps the team and processes streamlined
and organized.
Director of Marketing
Pratheepa is an engineer by degree and a writer by
passion. She also served in management in the public banking sector.
And she is a proud working mother balancing her two passions, family
and writing.
She is a versatile content writer with several years of experience
in different writing genres. Having worked with various clients, she
has an eye for detail and people. Pratheepa is also a published
co-author of three anthologies: 'An Unheard Soul,' 'Light Through
the Crevices,' and 'A Little More of Life.'
At Pietential, she has finally found a place to strike a balance in
her life as a lifelong learner, writer, creator of awareness, and a
family person! Pratheepa is the Director of Marketing at Pietential
and is responsible for bringing the company's mission to the market.
Head of NGO Partnership
Prerit Bathri is a Ph.D. scholar specializing in Social Work
at Rashtrasant Tukadoji Maharaj Nagpur University, India. For the
past 12 years, he has regularly contributed to social work through
education and fieldwork.
Prerit enjoys traveling to various geographical locations to explore
their social conditions by establishing contact with the local
residents. Among others, his favorite place to visit is the forest
region, which grants him a perspective on the lifestyle and
struggles of the communities settled there.
As a researcher, the social worker writes on social issues to
identify with their respective movements. In his free time, he
expresses his artistic sentiments through landscape photography.
Prerit is drawn to Pietential for its dedication to social service
and community development. He resonates with the purpose of
Pietential and aims to strike balance and justice among social
beings, alongside helping individuals discover their untapped
potential.
Prerit is Pietential's lead in working with NGOs across India in an
effort to bring the company's Life Balance Realization System to
organizations that care for their population's well-being.
Creative Lead
Oroosa Anwar holds a postgraduate degree in English Literature
and loves spinning words to create new realities. Apart from being a
Content Writer, Oroosa is an orator, poetry performer, and food
connoisseur. She takes delight in exploring the human mind through
works of art, literature, and philosophy—something that has helped
her adopt multiple outlooks on life.
Ms. Anwar holds several years of expertise in personal branding and
content creation, and curates marketing material for individuals and
businesses.
Oroosa is an ardent scholar and fights for gender equality, social
justice, and her literary interests through research projects.
Pietential is where she seeks to amalgamate her literary and
marketing sensibilities to create an exponential impact. For her,
words are where all the magic happens, so she gives them her all.
Apart from writing and researching, Oroosa seeks pleasure in reading
comics, savoring dank memes, and cooking something up in the
kitchen!
Growth Hacking Consultant
Gautam is a teacher by day and Growth Hacker by night. He is
driven by his passion for technology, marketing, game theory,
mathematics, and creative content creation. While he isn't working,
one can find him motorbiking across India, learning about different
cultures, and meeting people.
Presently, Gautam is spending his days educating children as a
volunteer in the Himalayas and building their aptitude for
competitive exams while experiencing everything the mountains have
to offer.
Having earned his degree from one of India's top ten engineering
colleges, he has also managed to be in the top 0.1% of India in the
Mathematical Olympiads. In addition, Gautam's interest in Game
Theory led him to participate in the Indian Innovation Design
Contest, where the Government of India awarded his team the Quarter
Finalist Bronze Certificate for their technical project on Robotics.
At Pietential, the Growth Hacker has found the opportunity to work
with a diverse and talented team, where he actively contributes to
each member's growth.
PR Lead
Zainab Fatma is a Post-graduate in English Literature. She is
an avid reader with a great interest in research. She has been a
content writer for several years and has worked in various genres.
Ms. Fatma has also published a research article on gender equality
in one of Gutenberg's journals, studying the impact of gendered
spaces on female students of Aligarh Muslim University, India. She
has won national and international awards in debating and research
writing, and has been recognized for her passion for composing
poetry.
She is the Public Relations Lead at Pietential. Employing her people
skills, she is responsible for communicating the valuable vision of
Pietential to the World.
Research Lead
Farhat Nesim has completed her Master’s in Psychology
from Aligarh Muslim University, India. She has a keen interest in
talking to people and getting to know them, their behavior, and
approach to life.
As a member of the Psychological Society, and later as the co-editor
of the Psychology department's journal, Farhat has assisted in
organizing offline and online mental health events.
With hands-on experience in counseling, she aspires to help people
with their mental health issues and struggles. She believes that
everybody is unique in terms of their experiences and environment;
hence, one approach cannot benefit or suit them all.
According to Farhat, everyone deserves to be treated with a unique
strategy complementing their needs. In her role as a Research Lead
with Pietential, Farhat intends to investigate diverse approaches
that could benefit individuals and organizations.
Research Associate
Isha is a result-oriented commerce graduate aspiring to
explore, learn, and grow in the field of research and writing. She
is also curious and conscious regarding self-care and personal
growth.
Owing to her interests, Isha works as a freelancer specializing in
academic writing focused on research projects, case studies, and
articles. She sees herself as a continuous learner who evolves by
engaging with people and their unique experiences. This trait, she
believes, can help her become an asset to Pietential's mission.
Isha is a Research Associate at Pietential, responsible for data
building and compiling relevant statistics to assist the Awareness
Team.
Graphic Designer
Khushi Singhal is a student of design and animation. She's a
designer with a keen interest in graphics and art.
Drawing on her design experience, she is eager to help people build
their brand and visual identity. She believes that every enterprise
has its own unique emotion.
While illustrating and graphic design are her two passions, she also
enjoys reading, playing guitar, and exploring the world. She is
insanely curious about different cultures, so you'll also find her
nose buried in a book or travel blog.
Khushi is a graphic designer at Pietential, where she works on the
development of design from beginning to end, including the setting
up of illustrations and the creation of a brand identity.
Product Development Lead
Jonathan Hanna is a student and observer of human
and non-human nature, dedicated to impacting wider audiences
positively. He draws on more than 30 years of studying consciousness
in Eastern and Western traditions, expanding his understanding of
the living book of wisdom called Life. Having experienced the
philosophies of Indian ashrams, Jonathan seeks to incorporate his
learning into his career.
He resonates with the philosophy behind Pietential's embrace of
Abraham Maslow's Hierarchy of Needs, aligning him with the company's
purpose.
Jonathan is a husband, and father to a young daughter, seeking to do
as little harm as possible to the Earth and all sentient beings.
This philosophy of compassion is foundational to his service work.
Jonathan is the Product Development Lead at Pietential and is
directly responsible for the ongoing improvement of the company's
product and how it intersects and empowers people and organizations
worldwide.