About Us .

Pietential, LLC is headquartered in Philadelphia, Pennsylvania “The birthplace of America” and was founded by John Starling and Henry Hank Mitchell in 2019, and we're on a mission to bring our 'Life Balance Realization System' to the world, empowering people and organizations to understand and realize their full potential. And, as a company with a double bottom line we are committed to being a democratizing force for people and communities around the world that can't afford professional coaching.

The Pie Story

Our Vision

Our Vision

Our Vision is that of a more
balanced, more equitable world,
where every person and every
organization has the opportunity to
understand and realize their full

Our Mission

Our Vision

Pietential is on a Mission to bring its
Life Balance Realization System to
the world. Every day we wake up
and share this opportunity for
personal, organizational,
community, and global growth.

Our Values

Our Vision

Pietential is a democratizing force
for personal, organizational,
community and global well-being.

What Pietential Do

Pietential empowers people to Visualize their current state of being, Analyze ideas and actions towards improvement, Realize their human and/or organizational potential, and Actualize changes by monitoring progress towards the life and organizational balance they envision.

Pietential's Origin Story

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Amy Newman Smith

Director of Marketing Communications

Amy Newman Smith is a versatile professional with a genuine passion for making a positive impact in various fields. Raised in different parts of the world due to her family's military background, she eventually settled in Cleveland, USA, with her husband and children.
Throughout her career, Amy has contributed to the success of organizations like the Jewish Review of Books, where she held roles in writing, editing, and project management. She believes in the power of collaboration and continuous learning.
Sustainability and low-waste living are close to Amy's heart. She humbly shares ideas and tips through a blog she authors, hoping to inspire others to adopt eco-friendly practices in their daily lives. It's not about being an expert, but rather being someone who cares and wants to inspire others.
Currently, Amy serves as the Communications Director at Pietential, where she enjoys exploring ways to enhance communications and make a positive impact.