Pietential, founded in 2019, is rooted in Maslow's Hierarchy of Needs and driven by a mission to democratize holistic wellbeing. Our platform empowers individuals and organizations to better understand and achieve their full potential. Pietential offers a comprehensive solution for assessing, developing, monitoring, and alerting on holistic wellbeing. As an employee benefit platform, it provides HR teams with essential wellbeing analytics that serve as the foundation for improving engagement, performance, and retention.


Pietential operates with three bottom lines:

Our Vision

Positive societal impact:

Healing the world through meaningful contributions.

Our Vision

Ethical profitability:

Serving global stakeholders who believe in our mission while delivering value to shareholders.

Our Vision

"Wellbeing for All":

Championing equitable access to tools for holistic growth and empowerment.

At its core, Pietential is a peace project—a global wellbeing initiative committed to creating a more balanced and equitable world. We ensure that anyone, regardless of financial situation, can access Pietential for free as individuals, while licensing it to organizations that prioritize the wellbeing of the people they lead and serve. Through partnerships with nonprofits, NGOs, schools, and global initiatives, Pietential extends its impact to underserved communities, empowering resilience and driving societal and global healing.


We believe that wellbeing is a fundamental human right. By addressing wellbeing at the individual level, Pietential creates change at scale, fostering personal growth, community resilience, and a healthier, more harmonious world.

Our Vision

The Pie Story

Our Vision

Our Vision

Our vision is "Wellbeing for All."
A more balanced, more equitable world,
where every person and every
organization has the opportunity to
understand and realize their full
potential.

Our Mission

Our Vision

Pietential is on a Mission to do our part to help heal this beautiful, but troubled
world – one person at a time. Every single day we wake up and get to work sharing Pietential as an opportunity for personal, organizational, community, and
global growth.

Our Values

Our Vision

Pietential is a democratizing force for personal, organizational, community and global well-being. We believe that all people are created equal, and that the root of global wellbeing and equanimity starts with the individual.

The Science Behind PIETENTIAL

Our Vision

Scientifically Constructed

Pietential’s development is led by Dr. Amy Athey and a team of leading psychometricians. Following the American Psychological Association's Test Construction Guidelines, our platform meets the highest standards of assessment rigor.

Our Vision

Empirically Supported

Through robust psychometrically validated research, the Pietential Holistic Wellbeing Index has proven to be a consistent, valid, and reliable measure of holistic wellbeing.

Our Vision

Time Tested

Rooted in Maslow's Hierarchy of Needs and over 8 decades of foundational research, Pietential redefines holistic wellbeing as a transcendent concept—applicable across all domains of human life, from workplace to personal growth.

The Pietential Holistic Wellbeing Index (HWI) uses 20 science-backed questions, to assess your wellbeing across five core domains: Self-Actualization, Self-Esteem, Belonging, Safety, and Physiological. Each question covers a specific subfactor within these domains. We don’t view these domains as hierarchical but rather as interconnected aspects of holistic wellbeing.

SELF-ACTUALIZATION

Self-actualization captures the fulfillment involved by reaching one's fullest potential, with maximum development of abilities and deep engagement in and appreciation for life.

Subfactors: Mindset, Openness, Social Curiosity, Purpose

PHYSIOLOGICAL

Physiological needs refer to fundamental biological necessities crucial for human survival.

Subfactors: Nutrition, Sleep, Activity, Environment

SELF-ESTEEM

Self-esteem involves the assessment of one's thoughts and feelings about oneself, whether positive or negative.

Subfactors: Mastery, Identity, Self-Confidence, Self-Worth

BELONGING

Belonging entails feeling acknowledged and embraced within a social framework, often fueled by a sense of closeness or intimacy.

Subfactors: Family, Friendships, Social Community, Intimate Compassion

SAFETY

The safety factor encompasses feelings of safety and security derived from various aspects such as protection from threats, emotional and financial stability, social support, and overall wellbeing.

Subfactors: Physical Safety, Psychological Safety, Dwelling Safety, Spiritual Safety

Pietential's Origin Story

Executive Team and Advisory Board

PIETENTIAL MEASURES WHAT MATTERS.


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Amy Newman Smith

Director of Marketing Communications

Amy Newman Smith is a versatile professional with a genuine passion for making a positive impact in various fields. Raised in different parts of the world due to her family's military background, she eventually settled in Cleveland, USA, with her husband and children.
Throughout her career, Amy has contributed to the success of organizations like the Jewish Review of Books, where she held roles in writing, editing, and project management. She believes in the power of collaboration and continuous learning.
Sustainability and low-waste living are close to Amy's heart. She humbly shares ideas and tips through a blog she authors, hoping to inspire others to adopt eco-friendly practices in their daily lives. It's not about being an expert, but rather being someone who cares and wants to inspire others.
Currently, Amy serves as the Communications Director at Pietential, where she enjoys exploring ways to enhance communications and make a positive impact.