About Pietential

Pietential Is a Peace Project.

Pietential is a peace-driven wellbeing intelligence platform for A global wellbeing intelligence platform rooted in science, purpose, and the belief that wellbeing should be visible, understandable, and actionable for all. A global wellbeing intelligence platform rooted in science, purpose, and the belief that wellbeing should be visible, understandable, and actionable for all. Pietential helps individuals measure what matters in their own wellbeing while giving organizations independent, anonymized intelligence into the patterns, risks, and outcomes connected to how their people are really doing.

Our Origin Story

From a Kitchen Table Peace Project to a Global Wellbeing Intelligence System

Pietential began in 2020 with a simple belief: people need a clearer way to visualize and understand their own wellbeing, so they can improve it.

What started as a peace project — Wellbeing for All — has grown into a science-backed, independent wellbeing intelligence system that helps individuals measure what matters — their wellbeing — track their progress, and better understand the five holistic wellbeing domains that shape their wellbeing.

For organizations, Pietential aggregates wellbeing data into independent, anonymized, psychometrically validated, and unconflicted intelligence — helping leaders understand how their people are doing, where risks may be emerging, and how wellbeing connects to engagement, performance, retention, program efficacy, and associated downstream financial outcomes.

What Drives Us

OUR VISION

Wellbeing For All

We envision a world where people can visualize, understand, and improve their wellbeing — and where organizations have the independent intelligence they need to support people with evidence, empathy, and purpose.

OUR MISSION

To Help People Measure What Matters

Our mission is to help individuals, teams, organizations, and communities better understand the five holistic wellbeing domains that shape their lives — and to turn that insight into meaningful growth, better support, and measurable outcomes.

OUR VALUES

What We Stand For

Pietential is a democratizing force for personal, organizational, community, and global wellbeing. We believe wellbeing begins with the individual — and that better insight can help people, leaders, and communities act with greater clarity, equity, resilience, and care.

How We Make a Difference

A Triple Bottom Line

Pietential operates with three bottom lines in mind: measurable social impact, ethical profitability, and broader access to wellbeing intelligence.

Positive Societal Impact

Helping people and organizations visualize, understand, and improve wellbeing at scale.

Ethical Profitability

Creating value for mission, markets, customers, partners, and stakeholders.

Wellbeing for All

Expanding access to wellbeing insight regardless of income, geography, or circumstance.

Backed by Science.
Built for Insight.

Pietential follows APA testing standards and is built around a validated Holistic Wellbeing Index (HWI) developed by a team of psychologists, social workers, and outside psychometricians.

Scientifically Constructed

Pietential’s scientific development is guided by a team of psychologists, social workers, medical doctors, life and business coaches, and psychometricians committed to rigorous, science-backed wellbeing measurement.

Empirically Supported

Pietential’s Holistic Wellbeing Index is a psychometrically validated and reliable measure of holistic wellbeing across the five domains that shape individual wellbeing.

Time Tested

Grounded in Maslow’s Hierarchy of Needs and more than 80 years of human wellbeing research, Pietential brings established theory into a modern intelligence platform for people, organizations, and measurable outcomes.