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“The life balance sheet behind the company balance sheet.”
— John Starling, Founder & CEO, Pietential
While You Wait
Seeing the Shift Before It Costs the Business
How independent wellbeing measurement gives leaders earlier visibility into engagement, retention, and financial risk.
John Starling
Founder & CEO, Pietential
Before founding Pietential, John spent more than 20 years advising business owners, founders, companies, and nonprofit leaders on growth and strategy. Across those years, one truth kept surfacing: what is happening in the lives of the people running a business eventually shows up in the numbers — the life balance sheet behind the company balance sheet.
A USAF veteran and former teacher, John is now building Pietential as an Independent Wellbeing Intelligence System, pioneering a new category focused on making the human conditions behind organizational outcomes visible, measurable, and actionable. He hosts this session to help the advisors closest to leadership see those conditions earlier — before they reach engagement, retention, or the bottom line.
- ✓20+ years as a trusted business advisor
- ✓Founder & CEO, Pietential
- ✓USAF Veteran & former teacher
- ✓Pioneering the Independent Wellbeing Intelligence System