With an MBA in Business Analytics and an Executive Digital Marketing Certification from IIM Jammu, Pratheepa is a seasoned marketing leader with a strong foundation in strategic marketing, automation, and business intelligence. Her career spans banking and digital marketing, equipping her with a unique blend of analytical thinking, operational expertise, and creative strategy.

Currently serving as Vice President of Marketing at Pietential, she drives data-driven marketing initiatives, market research, and brand growth strategies. Her leadership ensures Pietential stays ahead of industry trends, leveraging digital tools to optimize outreach, lead generation, and engagement.

With a background in banking operations and strategic decision-making, Pratheepa brings a results-oriented approach to marketing. She leads a dynamic team, overseeing campaign execution, PR efforts, and expanding Pietential’s presence in the HRTech space.

Beyond her corporate achievements, Pratheepa is a published co-author of three anthologies: An Unheard Soul, Light Through the Crevices, and A Little More of Life. Her ability to integrate creativity, analytical expertise, and leadership has established her as a trusted marketing professional committed to innovation and long-term impact.