About Pietential
to Global Impact
At its core, Pietential is a peace project—built to advance global wellbeing through personal insight and collective growth.
We believe wellbeing is a fundamental human right. By empowering individuals, we create ripple effects across organizations, communities, and the world—fostering resilience, equity, and meaningful change at scale.
What Drives Us
OUR VISION
Wellbeing For All
We envision a more equitable world where individuals and organizations have access to the insights they need to grow—with empathy, with evidence, and with purpose.
OUR MISSION
To Empower and Uplift—at Scale
Our mission is to help heal the world by enabling individuals, teams, and communities to better understand and improve their wellbeing through science, insight, and action.
OUR VALUES
What We Stand For
Pietential is a democratizing force for personal, organizational, community, and global wellbeing. We believe in equity, resilience, and empathy beginning with the individual.
How We Make a Difference
A Triple Bottom Line We operate with three bottom lines in mind:
Positive Societal Impact
Tools that scale healing and wellbeing
Ethical Profitability
Value for both mission and markets
Wellbeing for All
Access regardless of income or geography
Backed by Science.
Built for Insight.
Pietential follows APA testing standards and is built around a validated Holistic Wellbeing Index (HWI) developed by psychologists and psychometricians.
Scientifically Constructed
Built by Dr. Amy Athey and top psychometricians, Pietential follows APA guidelines to ensure the highest standards in wellbeing assessment.
Empirically Supported
Pietential’s Holistic Wellbeing Index is a psychometrically validated, reliable, and proven measure of total wellbeing.
Time Tested
Grounded in Maslow’s Hierarchy and 80+ years of research, Pietential redefines wellbeing for work, life, and personal growth.
Executive Team and Advisory Board
Join the Movement for Measurable Wellbeing
Whether you’re an HR leader, DEI consultant, or nonprofit founder, Pietential helps you lead with clarity, care, and measurable impact.