About Pietential

A Global Wellbeing Project, Rooted in Science and Purpose
Pietential is a peace-driven wellbeing intelligence platform—free for individuals and trusted by organizations to drive growth, equity, and impact.
Our Origin Story
From Personal Insight
to Global Impact

At its core, Pietential is a peace project—built to advance global wellbeing through personal insight and collective growth.

We believe wellbeing is a fundamental human right. By empowering individuals, we create ripple effects across organizations, communities, and the world—fostering resilience, equity, and meaningful change at scale.

What Drives Us

OUR VISION

Wellbeing For All

We envision a more equitable world where individuals and organizations have access to the insights they need to grow—with empathy, with evidence, and with purpose.

OUR MISSION

To Empower and Uplift—at Scale

Our mission is to help heal the world by enabling individuals, teams, and communities to better understand and improve their wellbeing through science, insight, and action.

OUR VALUES

What We Stand For

Pietential is a democratizing force for personal, organizational, community, and global wellbeing. We believe in equity, resilience, and empathy beginning with the individual.

How We Make a Difference

A Triple Bottom Line We operate with three bottom lines in mind:

Positive Societal Impact

Tools that scale healing and wellbeing

Ethical Profitability

Value for both mission and markets

Wellbeing for All

Access regardless of income or geography

Backed by Science.
Built for Insight.

Pietential follows APA testing standards and is built around a validated Holistic Wellbeing Index (HWI) developed by psychologists and psychometricians.

Scientifically Constructed

Built by Dr. Amy Athey and top psychometricians, Pietential follows APA guidelines to ensure the highest standards in wellbeing assessment.

Empirically Supported

Pietential’s Holistic Wellbeing Index is a psychometrically validated, reliable, and proven measure of total wellbeing.

Time Tested

Grounded in Maslow’s Hierarchy and 80+ years of research, Pietential redefines wellbeing for work, life, and personal growth.

Executive Team and Advisory Board

John Starling

Pooja Semwal, MSW, MBA

Pooja Semwal, MSW, MBA

Pratheepa

Hank Mitchell

Prerit Bathri, PhD

Prerit Bathri, PhD

Dr. Amy Athey

Dr. Amy Athey

Malcolm Bohm, PhD, MMSc

Malcolm Bohm, PhD, MMSc

Raymond Ghelardi

Raymond Ghelardi

Jessy Paull

Jessy Paull

Chelsea Spencer Smith, MBA, CPC

Chelsea Spencer Smith, MBA, CPC

Anthony P. Howard, LDSS, SPHR, SHRM-SCP

Anthony P. Howard, LDSS, SPHR, SHRM-SCP

Vinay Singh

Vinay Singh

Veronica Iniguez

Veronica Iniguez

Jason Butler

Eric Wendler

Eric Wendler

Join the Movement for Measurable Wellbeing

Whether you’re an HR leader, DEI consultant, or nonprofit founder, Pietential helps you lead with clarity, care, and measurable impact.