Privacy Policy
Last Updated: September 15, 2025.
Pietential, LLC (“Pietential” or “we” or “us”) takes privacy seriously. This Privacy Policy explains who we are, how we collect, share, and use personal information about you, and how you can exercise your privacy rights. By “personal information” we mean broadly information that identifies you or relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you.
Our Privacy Policy applies to all users of all Pietential websites, including www.pietential.com (and any subdomains), and any Pietential mobile application(s), and related services, information, or communications (collectively, the “Pietential Platform”). This policy applies to information processed through the Platform, including information you may provide through our interactive wellbeing tool, MyMazlow, and anonymised or aggregated data processed by trusted third-party providers such as Abacus AI. This Privacy Policy applies to all visitor, subscribers, registered users and others who access or use the Pietential Platform. By using the Pietential Platform, you confirm that you have read and understand this Privacy Policy. Additionally, when you use the Pietential Platform, you agree to comply with our Website Terms of Use.
1. About Pietential
The Pietential Platform is a web- and app-based platform on which subscribers and users can visualize and analyze where users stand regarding the core issues that are central to what it is to be human: physiological needs, safety needs, love and belonging, esteem, and self-actualization, in an effort to help set and realize goals and individual growth potential, or view user general wellbeing on an individual or population basis.
2. Information We Collect and How We Use It
We receive, store, and process certain types of personal information about you from your use of the Pietential Platform, automatic data collection, and from certain third parties.
What Categories and Types of Information We Collect
We may collect, transmit and store information about you if you are a visitor or a registered user of the Pietential Platform. We collect various categories of personal information when you use the Pietential Platform. Over the last 12 months, we have collected the following categories of personal information:
| Categories | Personal information we collect | Sources | Purposes for collection or use | Categories of third parties to whom we disclose |
|---|---|---|---|---|
| Identifiers | First Name, Last Name, Email address, Telephone number(s), User IDs, Passwords (we only store a cryptographic hash of the passwords, we do not store passwords themselves) | You | To operate the Pietential Platform and to provide services to you | Service providers |
| Internet or other electronic network or device activity information | Search history, Internet Protocol addresses, information on your interactions with your Pietential Platform account, a website, application, or advertisement. | Automatic collection | For research and development | Service providers |
| Professional Information | Job title, employer name, employer address, employer company profile. | You | To operate the Pietential Platform and to provide services to you | Service providers |
Information Shared with MyMazlow
- When you interact with MyMazlow, the information you provide—including wellbeing-related reflections, preferences, and communications (“MyMazlow Data”)—is processed by artificial intelligence to generate automated responses.
- MyMazlow Data is stored securely and used only for the following purposes:
- Delivering tailored responses and functionality;
- Maintaining the quality, safety, and reliability of the Platform;
- Conducting anonymized and aggregated analysis to improve wellbeing features.
- MyMazlow Data will not be sold, rented, or disclosed to third parties for marketing or commercial purposes. It may be disclosed only as required by law or valid legal process.
- MyMazlow transcripts are encrypted and subject to the same security protections as other Subscriber Content. Users may exercise the following rights with respect to their MyMazlow Data:
- Access: request a copy of their transcripts;
- Correction: request correction of factual inaccuracies;
- Export: request export of their transcripts in a portable format;
- Deletion: request deletion of their transcripts, subject to technical feasibility and legal obligations.
- Users can opt out of using MyMazlow at any time without affecting their access to other Platform services.
- Users are advised to share only information relevant to their wellbeing interactions and to avoid submitting unnecessary or sensitive personal data.
- Questions, concerns, or complaints about the handling of MyMazlow Data may be directed to support@pietential.com.
Anonymised Data Processed by Service Providers
We may use trusted third-party providers, including Abacus AI, to process anonymised and aggregated interaction data. Such processing is undertaken exclusively to support and improve the functionality, reliability, and security of the Platform. This data does not include information that directly identifies you.
How We Receive Personal Information
Directly from you. When you visit the Pietential Platform, to create an account, to log-in as a registered user into your account, we will collect and store that information.
Indirectly from you. When you navigate and interact with the Pietential Platform, some information is automatically collected by cookies and other tracking technologies. Not all information collected may be personal information, and some cookies are necessary to use different functionalities of the Pietential Platform. The personal information collected may include information about your computer and internet connection, like IP address, operating system, and browser type.
The technologies we use for the automatic data collection may include:
• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Pietential Platform. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Pietential Platform.
• Web storage objects like local Storage. Certain features of our Pietential Platform may use local stored objects to sync the data on our servers with locally stored data in your browser and to increase site speed.
• Web Beacons. Pages of our Pietential Platform may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Pietential, for example, to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
E-mail and Other Communications. We may communicate with you by email or other means. When we do this, in addition to the information contained in the email, we may collect a confirmation when you open email. This confirmation helps us improve our service. If you do not want to receive email or other mail from us, please indicate your preference by visiting our email preference page. Please note that, if you do not want to receive legal notices from us, those legal notices will still govern your use of the Pietential Platform, and you are responsible for reviewing such legal notices for changes. From Other Sources. We also may periodically obtain both personal and non-personal information about you from other third parties, such as your company or employer and their authorized staff, if you are a user of the Pietential Platform under a subscription provided by such a third party.
Why We Use Your Personal Information
We may use Personal Information as permitted by law, for the following business purposes:
To provide the Pietential Platform and various functions related to services and benefits offered on the Pietential Platform. When you create an account on the Pietential Platform, we store and use the information you provide during that process. This may include your first and last name, your email address, the company you work for, and any other information you may provide during the account creation process. We may also store and use any preferences or account settings you provide to personalize your user experience or deliver the services under the Subscriber Terms of Use.
To engage in research and analysis related to the Pietential Platform. We store and use information to identify and fix errors, understand how visitors use the Pietential Platform, research and test different features, and analyze how visitors arrive at and use our the Pietential Platform.
To improve and understand usage of the Pietential Platform. We store and use information about your use of the Pietential Platform, such as your search activity, pages viewed, and the date, time and duration of your visits, to understand and improve usage of the Pietential Platform.
To enhance the security of the Pietential Platform. We store and use information to ensure the security of the Pietential Platform. For example, we use the information collected by certain cookies to determine if you are logged in and to detect unauthorized access to your account.
To comply with legal obligations. We use and share your information as necessary to respond to subpoenas, court orders, or other legal process; we also may use and share your information to establish or exercise our legal rights, to defend against legal claims, or as otherwise required by law.
We may use and share your personal information when we believe it is necessary to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of Pietential, Pietential Platform visitors and registered users, our licensees, licensors, and others.
We may use and share your personal information in connection with a corporate transaction, such as a divestiture, investment, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy. We further reserve the right to share your personal information in connection with, or during negotiations of, any proposed or actual merger, purchase, sale, or any other type of acquisition or restructuring that affects all or any portion of our assets.
3. Do-Not-Track
Pietential does not currently respond to Do-Not-Track signals. You may, however, adjust your preferences for certain tracking, for example, by disabling cookies or using ‘private’ or ‘incognito’ browsing modes.
4. How We Share Your Information
Pietential may share your personal information with our service providers, our affiliates, and any other third parties whom you authorize us to share your information with. More detail about who we share your personal information with, and what types of personal information they receive from us, can be found below.
If your subscription to the Pietential Platform is provided by a third party, such as your employer, we may share certain information collected from you in aggregate form, and not in a manner that would identify you personally. For example, this aggregate information may indicate trends among a larger population of users who are accessing the Pietential Platform under the same license, or how often users use parts of our Pietential Platform. If your subscription to the Pietential Platform is provided by a third party that is providing personal services to you, such as an advisor or a life coach, we may share certain information collected from you in addition to your personal information with such a third party, to fulfill the purpose for which you shared your content and information.
Sharing your content. When you post, upload, or otherwise make available any of your content on the Pietential Platform, any personal information you have associated with that content may be shared with our registered users or third party service providers to fulfill the purpose for which you shared the content, as addressed in more detail below.
Sharing with our service providers. Pietential uses third party service providers to support or provide services for us in connection with the Pietential Platform, such as hosting, security and fraud prevention, technical and user support, tracking and reporting usage of Pietential Platform, marketing, and other functions. We share your information with them as necessary to perform tasks on our behalf and they are obligated to not disclose or use it for any other purpose.
Sharing with our affiliates. We may share information from or about you with our affiliates and require them to abide by this policy. If another company were to acquire Pietential, or all or substantially all of our assets, that company would then possess any information Pietential has from or about you, and will collect, use, and disclose that information solely as described in this policy.
To contact you . Pietential may contact you by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications, regarding updates or informative communications related to the functionalities, products or contracted services, news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or inquired about, unless you have opted not to receive such information. Please note that we reserve the right to send you certain communications, including service announcements and administrative messages relating to your Pietential Platform account, without offering you the opportunity to opt out of receiving them.
5. Your Data Privacy Rights
Depending on where you are located and/or live, you may exercise certain data privacy rights, and Pietential will facilitate the exercise of those rights.
EEA, UK, and Switzerland Privacy Rights
If you are located in the European Economic Area (“EEA”), the United Kingdom (“UK”) or Switzerland, this section provides additional details about the personal data we collect about you, and your rights.
Subject to certain limitations, you have the following privacy rights:
Transparency and the right to information. Through this policy we explain how we use and share your personal information. However, if you have questions or concerns you can contact us any time at support@pietential.com.
Right of access, objection, restriction of processing, erasure, and portability. You can make a request to access, object, restrict, erase, or transfer any of your personal data by contacting support@pietential.com . You also have the right to withdraw your consent at any time when we process your personal data based on your consent.
Right to opt-out to direct marketing. You have the right to opt-out at any time to receiving marketing materials from us by following the opt-out instructions in our commercial emails, by contacting us, or by adjusting your preferences under your profile details on the Pietential Platform.
Please note that we reserve the right to send you other communications, including service announcements and administrative messages relating to your Pietential Platform account, without offering you the opportunity to opt out of receiving them.
Right not to be subject to an automated decision, including profiling. We do not make automated decisions using your personal data that may negatively impact you. We use cookies and similar technologies to personalize your experience as described herein.
Right to lodge a complaint with a supervisory authority. If you consider that the processing of your personal data infringes your privacy rights, you have the right to lodge a complaint with a supervisory authority in your jurisdiction. Contact details for the EU data protection authorities can be found at http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm ; for the Swiss Federal Data Protection and Information Commissioner can be found at https://www.edoeb.admin.ch/edoeb/en/home.html ; and for the UK Information Commissioner’s Office can be found at https://ico.org.uk .
Legal Basis for Processing (EEA, UK, and Switzerland only)
Our legal basis for collecting and using the personal data described in this policy will depend on the type of information and the context in which we collect it.
However, we will normally collect personal data from you only in the following circumstances:
- Where we have your express consent to do so;
- Where we need the personal data to perform a contract with you;
- Where the processing is in our legitimate interests and is not overridden by your data protection interests or fundamental rights and freedoms.
In some cases, we may also have a legal obligation to collect personal data from you to protect your vital interests or those of another person (for example, to prevent, investigate or identify possible wrongdoing in connection with the Pietential Platform or to comply with legal obligations).
If we collect and use your personal data in reliance on our legitimate interests (or those of any third party), this interest will typically be to operate the Pietential Platform, communicate with you in relation to your account or the Pietential Platform, to solicit information from you, including through surveys or polling, to measure interest in and improve our offerings and the Pietential Platform, to engage in marketing activities, and to otherwise customize your experience with Pietential.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us at support@pietential.com .
Nevada Privacy Rights
If you are a resident of Nevada, Nevada law (SB 220), permits customers in Nevada to opt-out of the sale of certain kinds of personal information. A sale under Nevada law is the transfer of this personal information to third parties for monetary consideration so these third parties can then re-sell or license the sold information. Pietential does not sell your personal information to third parties as defined in Nevada law. If you are a Nevada resident and wish to obtain information about our compliance with Nevada law, please contact us as at support@pietential.com .
Republic of India
If you are located in the Republic of India, this section provides additional details about the personal data we collect about you and your rights.
Subject to certain limitations, you have the following privacy rights:
Right of access, objection, restriction of processing, erasure, and portability. You can make a request to access, object, restrict, erase, or transfer any of your personal data support@pietential.com. You also have the right to withdraw your consent at any time when we process your personal data based on your consent.
Right to lodge a complaint with a supervisory authority. If you consider that the processing of your personal data infringes your privacy rights, you have the right to lodge a complaint with a supervisory authority in your jurisdiction such as the Data Protection Board.
6. International Transfers
If you are accessing the Pietential Platform from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The data protection laws of the United States may not be equivalent or as comprehensive as the data protection laws as those in your country.
In order to protect your personal information when it is transferred to the United States, we have taken appropriate safeguards to ensure that your personal information will remain protected in accordance with this Privacy Policy. By visiting or continuing to use the Pietential Platform, you understand that your information will be transferred to our facilities and to those third parties with whom we share it as described in this Privacy Policy.
7. Security
We have implemented appropriate administrative, technical, and physical security procedures to help protect the personal information you provide to us, which we review and update as necessary.
Please bear in mind that submission of information over the Internet is never entirely secure. We cannot guarantee the security of information you submit via the Pietential Platform while it is in transit over the Internet, and any such submission is at your own risk.
8. Children’s Privacy
The Pietential Platform is a general audience site and does not offer services directed to individuals under 18 years of age.
No one under the age of 18 may provide any information to or on the Pietential Platform. We do not knowingly collect personal information from individuals under 18.
If you are under 18, do not use or provide any information on the Pietential Platform or on or through any of its features, do not register on the Pietential Platform, use any of the interactive or features on the Pietential Platform, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. Should an individual whom we know to be under the age of 18 send personal information to us, we will delete or destroy such information as soon as reasonably possible. If you believe we might have this type of information, please contact us.
9. Data Retention
Pietential retains your personal information where we have an ongoing legitimate business need. For example, we may retain your information to prevent, investigate, or identify possible wrongdoing in connection with the Pietential Platform or to comply with legal obligations. We may also retain copies of your personal information in our backup archives.
10. Changes to this Privacy Policy
Pietential may update this Privacy Policy from time to time. We will notify you about material changes to this Privacy Policy by either sending a notice to the email address you provided to us and/or by other measures that are appropriate to provide you with notice. We will obtain your consent to any material Privacy Policy changes if and where this is required by applicable data protection laws.
You can see when this Privacy Policy was last updated by checking the “last updated” date displayed at the top of this Privacy Policy.
11. Contact Us
If you have questions about this Privacy Policy, please contact us at support@pietential.com .
Please provide your identification and contact details, including your email address used to register with the Pietential Platform, and a complete explanation of your concern.